This marketing campaign was back in 2014, but it is worth repeating again because of how creative and interactive the marketing strategy was. Coca-Cola decided to put a little "twist" in their normal coke bottles by making it impossible to open unless with the help of someone else. This marketing campaign took place on a college campus and the target audience were freshman who were looking to fit in. Their goal was to create a friendship after opening a bottle with a complete stranger. By connecting the cap of the bottle with another cap and twisting it simultaneously, the bottle would open. It was a creative way for freshman to find a strong connection with the Coca-Cola brand by making thoughtful memories. Although Coca-Cola is a multinational company operating in many countries, they continue to find new ways to appeal to the public of different audiences. They continue to strive to be the very best soft drinking company, and never stop with the innovative, ingenious ideas.
The Results:
The social media platform that they used for this campaign was Youtube, and it has generated 9M views, and drove 5,000+ subscriptions to the Coca-Cola Youtube channel. The video had a staggering 30:1 ratio of likes to dislikes. It also inadvertently had a social presence on Facebook, garnering 160,000 likes and shares. Talk about big time success for a small 2 minute video that has grabbed the attention of so many people in the world. Another great and awesome social media campaign yet again by Coca-Cola!
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