Pepsi does it again with another great campaign using social media. One of the world's largest beverages producer/seller in the world uses the universe of emoji's to market its brand. With emoji's becoming the worldwide trend, Pepsi decided to participate in National Emoji Day, which takes place every year on July 17th. They generated plenty of content for the day and focused primarily on Canada and the U.S. In Canada, they printed emoji's on their cans and bottles and also released a 35 character keyboard for everyone to use. All they asked was that the people who participated follow it up with the hastag #PepsiMoji. This was a great way for Pepsi to advertise their brand outside of the digital realm.
On top of all this, Pepsi used a video to let people know about this campaign. The video is called "The Proposal" and it is about a guy asking a girl for marriage using several of the character keyboards. Each keyboard had emoji's that led up to asking the question in a unique way. It was an awesome way for Pepsi to connect emotionally with its audience. Pepsi continues to be on of the best in brand advertising and the great ideas never end.
Here's the video by Pepsi:
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