Introducing Samuel Adams HeliYUM

Samuel Adams launched a social media campaign for the April Fool's holiday. They created a new product called HeliYum Beer, where they infused helium into their beer product. The catch was that many people thought that this was real, but it was Samuel Adam's own prank to the world. The video for this campaign was sent across various social media platforms. It was very humorous and well done that the video went viral.   It was a big hit and success for Samuel Adams as many people could associate themselves with the campaign. Even the company's very own brewmaster was the spotlight of the video as he introduced their HeliYum Beer. After this video was seen by many people, a year later people were still talking about it thinking whether or not it was possible to make a beer with helium. Science Everyday got involved to clear the confusion and said that it would not be possible to create a helium beer for two reasons: "1. helium is 700 times less soluble in water than carbon dioxide, so undissolved helium would form one or two big gas bubbles, which would not be the trademark "slow fizz" of beer. 2. all the helium sealed inside the beer would immediately escape as soon as the seal was broken, and would create a huge mess."Overall, I believe that it was a very successful campaign and that a few people probably went to go drink a Samuel Adam's beer that day.



Here is the video for the campaign: