A great social media campaign that united the hearts of many to the all too frequent tragedies of life. Candy Chang, creator of this campaign, lost a dear loved one and came up with a creative idea in how to cope with her pain. By using a wall of a dilapidated house, Chang created a participatory public art project where people could come and write about the beauty of life even in the midst of great tragedy. Chang's project has reached over 70 countries, and over 1,000 walls have been created to this "life matters" movement. Instead of having to deal with the pain alone, it could be dealt with collectively as people filled in the blanks after the three words, Before I Die... Chang puts it best when she states the purpose of this campaign, "to restore perspective and find consolation with the help of one's neighbors."
This started in New Orleans as merely a way to bring people closer together to deal with this universal problem. However, little did she know that with the use of social media platforms like Facebook, Twitter, and Instagram, that it would explode into a worldwide phenomenon. This influential campaign was a powerful, yet unique way for people to find hope in their suffering. Chang said that by people coming to this wall and seeing all the different responses, that it would hopefully deter anyone from considering suicide. This compelling campaign has helped people all over the world to see that when you feel like life hits rock bottom there is always something worth living for.
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