Starbucks: Red Cup Contest

Starbucks launched a social media campaign in 2015, using the platforms Twitter and Facebook. They used Facebook to get the word out there about the contest they were promoting and Twitter for their audience to engage. This was the second time that they did this contest and it has again been a huge success. Customers of Starbucks were to post a picture of them holding red cups and hashtag it with #RedCupContest. There were five grand prizes of $500  up for grabs and over 40,000 people participated in the contest. This was a great way to reinforce the Starbuck's brand to consumers. Starbuck's is a global brand recognized by many people, and by doing a campaign like this, they deepen the loyalty the customers have towards the Starbuck's brand. Social campaigns like this are an example of how they should be done. The five key steps they implement in all of their campaigns are defining goals/objectives, choosing the right channels to promote your brand, engaging with participants, displaying collected content, and lastly measuring and analyzing the campaign's success.

Here is a video introducing the 2016 campaign: