Monday, November 7, 2016

The UPS Eco-Friendly Electric Bicycles



















UPS launches a great campaign in Hamburg, Germany to reduce traffic and carbon dioxide emissions, as well as to increase the quality within the urban areas. Gordon Nelkner, the head of the department of transportation in Hamburg said that, "when UPS came to us with this idea, we thought, this is brilliant and this is exactly what we need." The urban areas in Germany are very congested and  by introducing this electric bicycle, it helped UPS to deliver packages to customers without any problems. It also touched on being environmentally friendly, which is a huge concern nowadays with pollution increasing worldwide. UPS launched this campaign across multiple social media platforms, some of which are Facebook, Twitter, and Youtube. It was a huge success for UPS, one of the top leading companies in the courier services industry. With this new innovation, UPS has begun to target other European countries who face similar problems as mentioned above. As of right now, they are beginning to test these cars in Switzerland after having success in Hamburg, Germany.  

Here is the video for the campaign:


7 comments:

  1. I have been to Germany, and the streets are very crowded and congested, so I think that UPS's idea is perfect for a place like Germany. I have also been to Switzerland, and I think it would be beneficial for UPS to introduce this idea there because the country's inhabitants are very recreational and these "bikes" would be perfect for the terrain of Switzerland. I think more ideas like this should spread to other parts of the world in order to improve environmental conditions globally (especially in the US)!

    ReplyDelete
  2. Great post, Justin! I hadn't previously heard of this campaign. I think that it is a brilliant idea. It is an innovative solution to an existing logistical problem and presents an environmentally conscious edge. I agree with Lane, these "bikes" will most likely be a success in Switzerland as well. Thanks for sharing!

    ReplyDelete
  3. I love this! Seeing prominent companies come up with environmental solutions is always promising. I hope other companies see the merit of environmental ideas like this (where it makes sense). Great article!

    ReplyDelete
  4. Wow! What a wonderful idea. With pollution levels steadily rising across the world, this is a great way to keep emission levels down. I love seeing this type of corporate responsibility in a company.

    ReplyDelete
  5. Thanks for sharing! It would be awesome to implement this type of eco-friendly approach in other fields. I wonder if this type of bicycle would be effective in some cities in the US.

    ReplyDelete
  6. This is a really cool idea from UPS. In today's society is it really important to come up with new ideas that are good for the environment. I think that big cities in the US like NYC and LA would really benefit from it. Both these cities have horrible traffic and it causes delays in many shipments.

    ReplyDelete
  7. Thanks for sharing this info!
    This is a great idea on behalf of the UPS

    Social Media Services

    ReplyDelete